5 Sure Fire Ways To Generate More Website Leads. – Snapco Design Agency

In this day and age, everyone knows that a good website is an absolute necessity for growing your business. But it isn’t enough to simply build a website and wait for it to attract new customers. With that in mind, here are five simple changes you can make to turn your website into a lead generating machine.

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1. Use responsive design (it’s a must).

Your website needs to adapt to your potential customers’ needs regardless of what device they might be using. In other words, you need a website that’s responsive. Ask your web developer if your current website is responsive, or if you’re building a new website, you can use a responsive website design platform like Web Weaver.

For many sites, responsive design means finding a balance between scaling the page down to fit on a smaller screen while maintaining all of the features that your customers need. Your website should look clean – not cluttered – so customers can easily find the relevant information without getting bogged down by ads and unnecessary content.

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2. Provide clear calls to action

To generate more leads, you need to tell your users exactly what you want them to do by including clear calls to action on every page of your site. That means using your content to encourage visitors to take action, whether it’s by signing up for a mailing list or a newsletter, requesting a quote, or purchasing a product.

People tend to take action during their first visit to a website, so it’s important to be sure that you capitalise on the initial visit. You’ll give your website a much better chance of capturing leads by including clear calls to action.

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3. Produce great content

There is no better method of generating leads through your blog or website than to simply generate great content regularly, whether it’s blog posts, videos, infographics, ebooks, or whitepapers. By creating engaging content, you can get visitors excited about your product.

However, that only scratches the surface of what great content can do for you. The better your content is, the more likely it is to get shared on Facebook, Twitter, and other social media, which can put your product in front of a lot more eyes.

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4. Remember ease of navigation.

Your website should be designed with your visitors’ needs in mind. Consider what your potential customers might want from your website, then do your best to make sure that the information they want is easily accessible. When laying out your page, always be sure to distinguish your site’s most important content. The best way to accomplish this is prominent, simple, and clear navigation.

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5. Expand your mailing list.

One of the most effective (and often overlooked) tools for generating leads through a website is a mailing list. By using a lightbox form like the one offered by Snapco Design to entice readers into subscribing, you can dramatically increase the size of your mailing list and ensure future visits to your website.

This is particularly true if you take advantage of the option to create a customised welcome email for all new subscribers. Welcome emails are significantly more effective than your average marketing message. In fact, subscribers are about four times more likely to open a welcome email than other bulk messages.

Snapco Design Agency

http://www.snapcodesign.com.au

Check Out How to Make Sure Your Emails Stay Relevant.

In the world of modern marketing, email is king. People are living in their inboxes – checking and sending email has become the #1 activity on both mobile devices and the internet as a whole. But you also have to remember that those inboxes are noisier and more crowded than ever. You’re not only competing with other brands for your subscribers’ attention; you’re also competing with their bosses, their mothers, their kid’s teachers… you know, people that they know and love or, at the very least, probably need to pay attention to.

So every time your recipients invest the time to open your email, they’re expecting a more personal, customized experience. And if they don’t get it, they’re gone – 56% of people unsubscribe from emails due to content that’s no longer relevant to them (Chadwick Martin Bailey). The good news is that when you get that subscriber experience right, it leads to major results. Relevant emails drive 18x more revenue than broadcast emails (Juniper Research).

Thankfully, marketers have plenty of tools at their disposal that make using customer data to create and send targeted content easier and faster than ever before. To help you get started, here are a six great ways to make your emails more relevant and, ultimately, much more likely to convert.

1. Automate your emails.

Automation is an easy and approachable way to save time and send more relevant messages to your audience. Because they use your customer behavior as a trigger, automated emails are timely, personalized and hyper-relevant to the reader. Plus, they help you reach your subscribers when they’re the most excited and ready to hear from your brand.

Establish a great relationship with new subscribers from the get-go with an automated welcome series. When a new subscriber fills out your signup form, that serves as the trigger to launch the welcome series. Your series could look something like this:

• Email 1: Thanks for signing up and brand introduction.

• Email 2: Exclusive piece of helpful content.

• Email 3: Case study of a customer having success with your brand.

• Email 4: Special offer with a call to action to buy.

It’s such an easy way to make a great first impression – and it gets long-term results. Subscribers who receive welcome notes show 33% more long-term engagement with that brand (chiefmarketer.com)

2. Segment your audience.

Here’s the thing: there’s no such thing as a one-size-fits-all email. And since each of your customers has different problems, interests and needs, you shouldn’t be treating them as if they’re all the same. Thankfully, marketers are beginning to understand the importance of audience segmentation when it comes to making their email campaigns more targeted and relevant to individual subscribers. In fact, 32% of marketers say segmenting their email database is one of their organization’s top objectives (MarketingSherpa).

By segmenting your audience into groups, it makes it much easier to send each group a clean, simple email with content that’s directly relevant to them. Information about the age, gender, geographic location, buying preferences, activity and engagement of your subscribers can help you send emails that will make your subscribers feel as if you truly understand them – because, thanks to all that data, you really do!

3. Test, test, test.

Split testing your subject lines is easy, and it’s a surefire way to learn more about your audience and get the best open rates possible. And the more split tests you perform, the more you’ll come to better understand your audience’s habits and preferences.

Subject lines (and marketers) are competitive by nature, so split testing your subject lines can actually be kind of fun. Have a couple members of your team write different subject lines, split test them and root for your favorite to win as the results roll in. It’s the marketing equivalent of horse racing, complete with the fancy hats and mint juleps. (Oh, you don’t do that when you send email? Weird.)

4. Keep copy clear and concise. `

On average, people receive over 84 emails a day – so you have to make a big impression each time you show up in your audience’s inbox. Humans have gut reactions in 3 seconds or less, and the adult attention span has fallen to 8 seconds, so you also need to grab their attention as quickly as possible.

The more straightforward your message, the more attention-grabbing and likable your message will be. Get to the point and keep the focus on a strong, eye-catching CTA so your audience will know exactly what you’re offering them or asking them to do.

5. Use dynamic content.

Dynamic content is a powerful tool that allows you to send unique, personalized content to each one of your subscribers based on the data you store about them. And where classic email personalization inserts exact data into an email, dynamic content takes it a step further by using that information to display different content to different people – all from the same email.

For instance, let’s say you’re a clothing brand. Using dynamic content, you could send one email that displays men’s clothing to male subscribers and women’s clothing to female subscribers. That way, each subscriber is served content that is relevant to their specific needs and buying habits, making them much more likely to make a purchase. And hey, it saves you a ton of time because you didn’t have to create two emails to do it.

6. Harness the power of social proof.

Apps like Instagram, VSCO and Afterlight have led to an increased availability of high-quality photos from everyday folks, so marketers now have unprecedented access to their consumer’s real-life product experience. This user-generated content (UGC) has become a force to be reckoned with in the marketing community. Did you know that UGC is 50% more trusted by users than traditional media (Ipsos Millenial Social Influence Study)? Or that only 15% of people trust recommendations from brands, while a whopping 84% of people trust recommendations from people they know (WeRSM)?

Creativity Battery Dying? Here is 10 Snapco Tips To Recharge It.

Creativity can strike randomly. Sometimes, we find an overabundance of it. Other times, we can go for weeks, even months stuck on a project and unable to move forward to something new. But sometimes you can help give it a nudge…

When I’m not doing marketing or web stuff, I’m writing music. I was pondering today all the things I do in between composing music, or when inspiration just won’t strike and thought I’d share a few tips I find help recharge my creativity.

Hope you find some of these useful (in no particular order):

1) Exercise – Get up from your computer, music studio, art easel, whatever your craft and have a jog or a swim…this is a fantastic way to clear your mind. Get away from traffic, go to the beach, the park or some type of green space and connect a bit with natural surroundings. Your personal studio may be a creative space (although some prefer them stark) but undoubtedly some time in natural surroundings, especially stretching your muscles is a wonderful way to clear your mind. In removing excess energy, you will in turn remove excess baggage from your mind. The mind always follows the body.

2) Hit up the local coffee shop – Get a double espresso, but don’t just head right back to work. Stick around for a bit and interact with some of the people hanging around. I’m just as guilty as you are at ignoring the world and spending weekends in a row for months at a time locked away in the studio experimenting with sounds or perfecting that new track. But even if you plan to work for a whole weekend, when you’re going to get your coffee at least put aside 15-20 minutes to interact with other people, then return to your work. The right people are extremely inspirational. Starbucks is good to grab your coffee and go, but try to find a unique/local place to get good conversation.

3) Try a new genre – If you’re way into industrial rock and listen to it 24/7, undoubtedly your going to end up following a bit of a stylistic pattern and formula with your music. But you may be pleasantly surprised by what’s out there. Seek out an artist who is not the obvious choice in a genre you don’t normally listen to. You may pick up on stylistic cues which you never thought of incorporating into your music, and a unique crossover sound may emerge in your mind. You could even fall in love with that synergy. As my musical mentors taught me, unlikely combinations can sometimes yield the most inspired results. This is true with any form of creative work.

4) Seek out a mentor … or an apprentice – If you’re just delving into a new artistic form and are hitting roadblocks or barriers, a mentor is the best thing to move you forward. I’m a huge fan of the master/apprentice relationship, and believe it is worthwhile for both sides. If you’re an apprentice, you’re getting the obvious benefit of working with someone who has years of experience. If you’re the master, working with a bright-eyed aspiring artist will prove a breath of fresh air for you, and you will not only be giving something back to your art form but your apprentice may one day come back to truly inspire you. I have worked to assist two aspiring artists and I believe both of them are already far greater than I will ever be. All they needed was a bit of a push with the technical side of things and then their creativity has soared. It is as rewarding of an experience as making art itself.

5) Add something new to your repertoire – If you’re a music producer, try out a new synth. If you’re a visual artist, check out some new adobe plug-ins. If you’re a writer and stuck on a desktop, splurge on that new ultra-portable laptop so you can work anywhere. These are all just fun ways of mixing things up and perhaps stirring up new creative juices. Sometimes you’ve been working with the same tools so long you may have tapped them completely…at least for new ideas. I’m not saying give up your favorite tools, but sometimes adding something small, but new will spark your creativity in a whole new direction altogether.

6) Share your work with someone new – Let someone new experience your work. Just one person – don’t create a new marketing campaign for yourself, actually seek out one of your friends or acquaintances who you have never personally shared your art with and ask them if they would like to see or hear or even taste (if you’re a culinary artist) something new you have created (or perhaps something old). Get their feedback. You may find that they the most unlikely person is moved by your work and turns into a big supporter for you – perhaps even inspiring you to something new. Take an interest in their art or interest as well.

7) If you’re a musician read, if you’re a writer listen to music – Experience an art form completely outside of your specific craft. When I’m not making music, I personally find sociological studies, music literature, (reading about your craft is acceptable) and philosophy infinitely compelling – but it doesn’t matter really – just read something that moves you. The style you read may subconsciously influence your creativity in music. Alternatively, if you’re a writer or a painter, listen to music. Try something without vocals as to not direct your thoughts in any specific direction, but direct your emotions which in turn will provoke your own, original, unique thoughts.

8) Break your routine – This is an easy one. Take a weekend off from making music – but don’t do what you normally would do in your free time. Try going to the local planetarium for a laser-light show, or visit the botanical gardens near you. If you can, get away for a weekend from your house and visit a friend you haven’t seen – somewhere far enough that it’s at least a 2 hour drive or plane-flight. The drive in itself may prove inspirational (I find long car-trips to be a fantastic time for introspection). Whatever your journey, you should come back with a fresh perspective.

9) Go to a show, art gallery, etc. – Seeing art come alive in action at a concert or taking the time to visit someone’s gallery is not only a fun and wonderful way to only inspire your own creativity, but it also inspire theirs. Artists of all types should support each other, and it is reciprocal for us all to work to encourage each other. These are also the best places to find like-minded individuals and artists and really connect with them. Generally, you’ll come back from any social gathering of artists and have more ideas to work with in-studio than you know what to do with – e which is never a problem.

10) Find a new form of art – I’m well aware of the importance of keeping your focus on your specific craft, but the benefits of having another form of art to nurture as well may surprise you. I find writing words and music to be mutually enjoyable and have engaged in both practices for years. I even find the two inspire each other. I do find that many of my peers in audio production are fantastic visual artists as well. I could never draw, but I find that those friends of mine seem to get a wonderful synergy out of their visual works. Many creative souls easily find a niche within more than one form of expression without spreading themselves too thin.

Guess What Start-Ups…. Nothing is original, depends how you sell it….

Inspiration is hard to come by. An artistic or creative influence is often heralded as a starting point for an idea, but however you acquire your direction, it’s hard to argue that you’re creating something that’s never been done before.

In an age of copyright laws and patents, where companies defend the originality of concepts so vehemently, it’s easy to come to the conclusion that innovation is a high-value exercise that’s driven by unique creative genius. But the famous french fashion designer put it best:

“Only those with no memory insist on their originality.”
― Coco Chanel

Even the seemingly most disruptive ideas are a combination, reimagining or remix of another idea or ideas. We place a lot of value on the originality and uniqueness of an idea and because of this I’ve heard people try and turn themselves away from great ideas. “Someone else had already done this”, “Its just a different way of doing this”, or “It’s too similar to X”. Whatever the reason, don’t let yourself be turned away from an idea just because it lacks originality. Your idea only has to be different enough not to ruffle any feathers and undoubtedly as most ideas that do end up pivoting and changing, the unifying concepts can be what end up holding a new brand together.

That’s not to say that striving for originality isn’t a noble goal, but once you recognize that nothing is truly original you can start to be more open to bringing in the best aspects of concepts that are already out there.

I think this way of thinking is something that’s been more commonplace since the advent of the sharing economy. People and organisations are begining to understand that there’s more value added between people than between only businesses and organisations. Our need to maximise value from all the spaces in between has lead to products and services that are shaped not just by the businesses that create them, but also by the people who use them.

In this way, by borrowing even more ideas and rolling them into something else, the end result is a product or service that by its very nature is much more unique than the sum of all its parts. The originality, or in business-speak, the ‘unique selling point’ is amplified and enhanced by the understanding that not much of anything created is actually an owned concept.

It can be a pretty liberating perspective and allows a concept or established idea to grow in ways that might not have previously been considered.

“Originality is nothing but judicious imitation. The most original writers borrowed one from another.” — Voltaire

07 5390 8136

Snapco’s “Insight Before Website” Approach To Web Design

Before we jump into the subject of website development, you must first understand that an effective business website is not a product, but a service. If you approach website development from the consumer’s point of view you will be on target and the actual website design process will go a lot more smoothly. Let’s look at some important aspects of website development that will allow the design phase to focus more on function than fashion.

Website development must begin with a clear purpose

The only way to design an effective business website and have the ability to measure its success is to have a clearly defined goal before website development begins. By having a well-defined goal for your website, the design process can include elements that reinforce your purpose. The website development process will be more effective and you will eliminate any confusion from the very beginning.

Design phase of website development must be user-friendly

One major error in web design is improper or inadequate site navigation. Your visitors should never have to wonder where they are or how they can get to the information they need. All website content must be comfortable for the user and offer valuable information before they know they really need it. Your visitors really want to know what you can do for them and really aren’t concerned about how you do it. Your content must be simple, an easy read, and tailored to your target audience.

Website development must include elements that work together

If there are elements of your web page that really stand out, it should be intentional, not because they just don’t fit in with the rest of the page. To be effective, your website must present unity of design. Many web designers seem to feel that every square inch of a web page should be filled with something, but white space is essential for your site to breathe. Without sufficient white space your web design can become cramped and the different design elements will just run together.

Website development with a cluttered design is annoying

Don’t make the mistake of using excessive graphics, flash, pop-ups or any other design elements that don’t promote your site’s purpose. Anything that is a total distraction to your visitors is clutter and must be avoided. Design clutter causes your site to load more slowly and you only have a few seconds to grab a potential customer’s attention. People come to your site looking for information and anything that tries to direct their attention to things that don’t interest them is just an annoyance.

There are many visually appealing websites that are totally ineffective. Your business can have the best looking website on the Internet, but if people must go to the 15th page of Google to find it, it’s not really worth the time and effort in took in website development. There’s nothing wrong with a website looking good, but gaining visibility should be your ultimate goal and your website design must focus more on function and less on fashion.

At Snapco Design, our website design service offers custom small business website development that takes your thoughts and ideas and our design expertise to create small business websites that not only look good, but are easy for search engines and potential customers to find and enjoy. Contact us and let us help your business stand out above the crowd.

Insight Before Website; enables us to create purpose built sites that have predetermined objectives and the capability to serve it’s market as such.

Snapco Design

07 5390 8136

• Matt Jarryd

Successful Sales Professionals Must Have a Human Touch

Contrary to popular belief, good sales professionals are heartfelt individuals that genuinely care about people. A lot of people associate sales with a negative stigma, the used car salesman who will try to sell you everything you don’t need to achieve his own agenda. Don’t get me wrong – those types of sales people do exist, but they are not your most successful sales people. Successful sales professionals are relatable, outwardly revealing to their prospects their human side.

Problem Solver: A good sales professional is focused on learning about their prospect so that they can help them solve a problem they have. They are good investigators, learning as much as they can about their prospect so that they can be a helpful resource. A really good sales professional may even go beyond what their company can offer and provide their prospect or customer with additional resources to solve problems outside their scope.

Empathy: Because good sales professionals solve problems, they are also empathetic to the problems their prospects experience. They care. It is difficult to build relationships and connect with your prospects or customers if you are cold hearted. Prospects can sense when a sales person is genuinely interested in what they have to say and when they are just giving lip service to try and land the sale.

Build Rapport: A good sales professional cares about more than just making the sale. They value the relationship. In order to start this process, they need to break the ice with topics outside the scope of the sale itself. They make an effort to learn more about their prospect, their children and their hobbies. Clues to guide this initial conversation can often be found in your prospect’s office when you meet with them for the first time. Take some time to get to know them and let them know that you are interested in more than just closing a sale with them. Once you take the time to build this relationship, it will follow you for years to come.

Personable: A good sales professional needs to have a personality. Don’t get into a career where you have to deal with people if you are not a people person. Sales requires great people skills because you have to interface with customers, prospects and your internal office staff on a regular basis. You are often the liaison between the client and the company once you establish an account; therefore, it’s important that you know how to handle different personalities and learn how to relate to each. Good sales professionals can also manage conflict with a customer or prospect just as easily as they handle praise.

Adaptable: Sales professionals have to navigate change on a regular basis. Each customer or prospect has different needs and none of them fit nicely into a little box. As a sales professional, you have to learn to adapt to the different needs of the customers you serve. No one day is alike because no customer is alike. They all have different needs and you must be ready and willing to rise to the occasion to meet those needs.

Fearless: Sales professionals face rejection on daily basis. It’s not always easy to pick up the phone and make another cold call after receiving that rejection, but it is a necessary step to get that one person who will say yes and take a meeting. It’s a numbers game and the sooner you learn not to take anything personal and just move forward, the easier it will become.

Goal-oriented: Successful sales professionals know how to set a target and go after it. But, the difference between a good sales person and a bad sales person is a good sales person puts the pressure of their goals on themselves; a bad sales person places all of the pressure on the prospect. And, we know that a prospect under pressure will not buy. Focused, goal-oriented sales professionals are effective at building relationships and closing more sales.

The bottom line is good sales professionals are human just like you. They care about people and simply want to work with their customers to make their lives easier. While many make great income, they are not all about the dollar bill. Good sale professionals genuinely care about people.

Click here to book to a time to chat with me >>

Snapco Design – Digital Marketing Agency With a Human Touch 🙂

Women Entrepreneurs: The reality and struggles with bridging the gender gap

Gender inequality has always been a topic of controversy, hotly debated amongst sociologists and critical thinkers alike. The consistent strive to create equality amongst males and females has always been strongly disputed and debated by many. We here at Snapco Design are a very diverse team with a equal opportunity outlook which so many other workplaces are yet to adopt.

The stereotyped role of males within the home has more often been as the notable breadwinner, one who ‘brings home the bacon’, whilst the wife, as the dutiful homemaker, is responsible for child development and growth. These roles and expectations were often undertaken without dispute.

Moving forward from the archetypal designations to the modern generation of today, the roles of  males and females and the dictations of such roles have definitely undergone their evolutions.

Firstly, the concept of entrepreneurs has retrospectively been a role often associated with men. However in recent years, the advent of further education and the drive for gender equality, has voiced the opinion for change. Evidence of this is the observational changes for female participation within the workplace. According to Michaelia Cash, in a talk at the World Assembly for Women in Tokyo, ‘the curtain has now closed on gender equality being seen and treated as a “women’s issue”.’ This alludes to the acknowledgement made by both government entities and businesses that gender equality is a prevalent issue, both economically and culturally.

The notion of women being entrepreneurs in this modern day is no longer an absurdity but an observable reality; long has been the glass ceiling of holding women back in power roles. However in Australia, there is a gradual rise in change, with 228 entrepreneurs being female, presenting a slow yet steady increase of 3 percent over the course of two years.

An example of factors that are viewed as “holding” women entrepreneurs back, within the technology industry have been cited as being a lack of expertise at 34 percent, lack of confidence at 30 percent, and the lack of strong networks at 27 percent.

Sociologically, it appears that women may be lacking within the STEM (Science, Technology, Engineering and Math) field, which could put them as the marginal few within industries that are heavily male dominated. Tertiary education institutions ought to delve deeper into the roles of women entrepreneurs within their academia, to encourage and advise students as role models, as well as nurture respect and value for female leadership.

Furthermore, the private sector can also contribute as the next stepping stone for women, in that it can endeavor to bring and provide the necessary networks available for women to build their connections, for example, through avenues such as sources of funding to mentorships. Research into unconscious bias suggests that during venture capital pitches, when both sexes present the same content, there is a general bias towards men; women were perceived to be less competent and did not have substantial innovative or viable concepts.

However, a study led by Vivek Wadhwa within the tech sectors around the world that were led by women, found that the companies were in fact more capital efficient, yielding a 35 percent higher return on investment, and bringing in a revenue that was 12 percent higher than those of their male-owned counterparts.

Initiatives such as the Saha Fund – India’s first Securities and Exchange board venture capital fund focused on women entrepreneurs – also shows a progressive step in the right direction. Ankita Vashistha, founder and CEO of Saha Fund, stated ‘Women are crucial to economic growth around the world but they need significant help in getting access to capital, getting support and guidance, especially in the startup phase’.

It can be easy for women to question and dismiss the notion of entrepreneurship, given that the obstacles faced not only tests the resilience but whether or not they can take that risk. Women entrepreneurs have embarked on paths where they’ve made mistakes, failed, and pivoted, all in order to get that big break. All these experiences are the mere foundations that demonstrate the difficulties that women face. It can appear fragmented, given that not all organisations may celebrate women entrepreneurs in support or training. However, given adequate support, mentorship, reinvestment in success and sharing of stories and prevalent advocating of more female entrepreneur roles within the working world, there is undoubtedly no limit on what women can achieve.

3 Questions You MUST Ask Yourself More Frequently As A Business Owner

Does your business have similar strategies and delivery methods to the competition? 

Do the procedures you have in place resemble that of the competitions?

Do you have objectives & plans that mirror your direct competition?

Had you considered these questions and what your answers might be at some point recently? No? Well  just for the sake of the exercise, take a moment to answer the questions now… Did you answer yes to all of them? If so, pull up the drawing board. The single most important back office factor of any business (small or large) that has any direct competition is how unique of an image you create and portray. Those on the side of the majority may want to take a look from the outside in to see just how much they blend into their market. No single business is doing things the “right” way. We all simply do things the way we know how, most alike business will have similar methods. The key here is to go beyond just doing what you know, take what you know and transform knowledge into power by developing a business model and brand that truly reflects the inner uniqueness of your business. Every business has something unique, you just have to figure out how to highlight it.

Being remembered & recognised is paramount. This is achieved by thinking in ways that corporate sheep will label as weird or unorthodox. Risk is good & weird is even better. No body remembers the guy that was profoundly the same as the rest. Take charge, think weird, think different… now you’re memorable. Memorable branding very easily translates to profitable business in the world of self-employment. Never taking risks means never truly giving yourself the chance of reaching goals.

You’d like help becoming memorable? As luck would have it, we would be more than happy to share some tips on how to become the “weirdo” that rises above the majority. Normality was never the cause of greatness as greatness is defined as being better than average. Average is the goal of no body but the end of the line for so many. People have comfort zones. Not you though.

There are no right or wrong answers here, but there is a distinct difference between surviving and thriving. Time to rise up and make those blissful dreams become your reality. Living and existing are of no similar nature. Be the very best version of yourself, now you are living & thriving

Have you ever read a story about a highly successful person that waited and procrastinated? Of coarse not because that would make for a wildly average book. Act now by calling our office phone on (07) 5390 8136 to speak with a consultant with a passion for being the centre of attention when it counts or send us an email – info@snapco.com.au Leave the competition in your dust.

The associated costs are impractical and harsh – If you stay the same that is. You can’t put a price on stunning memorable image. Being a dime a dozen business can cost you your future. Can you afford that? Invest in yourself, invest in your future, because you sure as hell deserve it.

Our Strategies Aren’t Without Famous Evidence. 

2 Undeniably Inspirational “Successful Weirdos” That Never Knew Normality.

Steve Jobs (Founder & Former CEO of Apple Computers)

Mark Zuckerberg (Founder & CEO of Facebook) 

A Pair Of Pretty Weird Guys, Always Raising The Bar, Forever Seeking Improvement, Never Ceased To Persue Further Successes. Determined, Different & Hungry… 

We have 2 challenges for those that remain sceptical about becoming professionally weird…

Name 1 organisation that is a leader within their industry that does things just like the others and lacks a unique image.

Name 1 highly successful individual that you have not at any point thought to be a little weird & a tad reckless.

HOLD ONTO YOUR HATS.

Sometimes it is the things that are the most obvious that shock us the most…

It is only the minority that reach real success… 

The majority view the minority as being the weaker links… 

BUT it is always the majority that engage in the never ending rate for success…

With this in mind, to be noticed, remembered & established as an obvious choice among competitors, you need to step out of the crowd & spotlight what makes you different.

Behavioural Warning: The above statement may cause immediate weird and unique thoughts which often leads to what was once deemed impossible. You’re welcome.

Phone: 07 5390 8136

Email: info@snapcodesign.com.au

Website: http://www.snapcodesign.com.au

19 Helpful Subject Line Tips…

Your audience will judge an email by its subject line. Even though subject lines are a small part of your message, it’s essential that they entice and allure your email recipients.

After all, your subject line is the first impression you have on the recipient. It’s time to shine through their inbox and get your email content opened, read and clicked! Here are 19 quick tips to help jazz up your email subject lines.

Tip #1: Keep it short and sweet. Your subject line should be a maximum of 50 characters. It may prove difficult to get your point across in so few words, but it’s effective.

Tip #2: No one likes talking to a robot. Think about when you call a company and can’t get a hold of an actual person. It’s frustrating, right? This goes for email, as well. Never use “noreply@company.com.” I repeat, never use this email address. Not only does it make it look less personable (therefore less likely for your recipient to open it), it also stops people from adding your email to their address book.

Tip #3: Use personalization tokens in the subject to catch their eye. Let’s face it, everyone loves the sound of their own name. Adding recipient names adds a feeling of rapport. Affix it to your subject line by saying things like: “John Doe, we really wanted to share this…”

Tip #4: Add preview texts to email and watch your open rate increase substantially. Usually located near the subject line, the preview text gives viewers a glimpse into the email. Make it count!

Tip #5: Clarity is sometimes more important than complex, flowery language. The goal behind the email should be clear, unless you’re going for an elusive subject tone to entice your viewer.

Tip #6: Do not try to get your email opened by making false promises. This will irk your audience and probably get you on the dreaded unsubscribe list.

Tip #7: Speaking of making promises, if your visitor has downloaded an offer and you’re delivering it via email, it’s a great idea to use a subject line that says something like, “your new ebook inside!” or “your guide awaits!” This works better than a simple “thank you” in the subject line; it makes it clear that something is waiting inside the email, just for them.

Tip #8: A/B testing is a great idea. You should use this on most of your content, and your email subject is no different.

Tip #9: One effective subject line style that will stop readers in their tracks: urgency. Using deadlines like “today only” or “24 hour giveaway” will encourage your reader to act now, instead of putting it off until later – when there’s a chance of them forgetting it.

Tip #10: How will your viewer benefit from your email? Make it clear. For example, “Increase your open rates by 50% today” is more appealing than “How to increase open rates.”

Tip #11: Minimize a boring detail when possible. It’s a waste of your precious words. For example, if you’re sending an order confirmation, doesn’t “Your order is being processed” look better than “Order #9435893458358 is being processed?”

Tip #12: Sending an email at the right time with the right subject line… genius! Sending an email at 4:45PM about a happy hour special when most people are about to leave work is a prime example.

Tip #13: Just like blog titles, using numbers in your subject line is an effective practice. People love numbered lists and human curiosity always spikes when numerals are involved. At Bluleadz, our blog post title, “7 Reasons Your Blog Posts Suck,” could also be used in an email subject.

Tip #14: Asking a question in your subject line can also draw readers in. Engage with them by asking a question, such as “Are you making these SEO mistakes?” or “Do you know what your website is doing wrong?”

Tip #15: If you can’t (or don’t want to) use personalization tokens in the subject line, use “you” or “your,” so it still sounds like you’re addressing them directly.

Tip #16: Use information from the actions your customer has already taken. What forms have they filled out? What industry are they in? Target your audience in this way.

Tip #17: Another personalization tactic that works is to tailor subject lines to their location. Livingsocial and Groupon do a great job of this. Location-specific offers or news will surely increase your open rates.

Tip #18: Make your recipient feel special. Creating a subject line, such as “For our beloved customers only…” can be magical.

Tip #19: Do not overuse capitalization. In fact, only capitalize your letters following grammar rules. Saying “OPEN NOW AND RECEIVE A FREE TRIAL” isn’t going to get you an email open… It’ll actually do the opposite.

Even if you have the most dazzling rolodex around, if your emails aren’t getting opened, they’re not getting seen. You have awesome content to share, you just have to prove it in your subject line.

– Tallon James

Snapco Design – www.snapcodesign.com.au

iDesign Mailer – www.idesignmailer.com