5 Sure Fire Ways To Generate More Website Leads. – Snapco Design Agency

In this day and age, everyone knows that a good website is an absolute necessity for growing your business. But it isn’t enough to simply build a website and wait for it to attract new customers. With that in mind, here are five simple changes you can make to turn your website into a lead generating machine.

---

1. Use responsive design (it’s a must).

Your website needs to adapt to your potential customers’ needs regardless of what device they might be using. In other words, you need a website that’s responsive. Ask your web developer if your current website is responsive, or if you’re building a new website, you can use a responsive website design platform like Web Weaver.

For many sites, responsive design means finding a balance between scaling the page down to fit on a smaller screen while maintaining all of the features that your customers need. Your website should look clean – not cluttered – so customers can easily find the relevant information without getting bogged down by ads and unnecessary content.

---

2. Provide clear calls to action

To generate more leads, you need to tell your users exactly what you want them to do by including clear calls to action on every page of your site. That means using your content to encourage visitors to take action, whether it’s by signing up for a mailing list or a newsletter, requesting a quote, or purchasing a product.

People tend to take action during their first visit to a website, so it’s important to be sure that you capitalise on the initial visit. You’ll give your website a much better chance of capturing leads by including clear calls to action.

---

3. Produce great content

There is no better method of generating leads through your blog or website than to simply generate great content regularly, whether it’s blog posts, videos, infographics, ebooks, or whitepapers. By creating engaging content, you can get visitors excited about your product.

However, that only scratches the surface of what great content can do for you. The better your content is, the more likely it is to get shared on Facebook, Twitter, and other social media, which can put your product in front of a lot more eyes.

---

4. Remember ease of navigation.

Your website should be designed with your visitors’ needs in mind. Consider what your potential customers might want from your website, then do your best to make sure that the information they want is easily accessible. When laying out your page, always be sure to distinguish your site’s most important content. The best way to accomplish this is prominent, simple, and clear navigation.

---

5. Expand your mailing list.

One of the most effective (and often overlooked) tools for generating leads through a website is a mailing list. By using a lightbox form like the one offered by Snapco Design to entice readers into subscribing, you can dramatically increase the size of your mailing list and ensure future visits to your website.

This is particularly true if you take advantage of the option to create a customised welcome email for all new subscribers. Welcome emails are significantly more effective than your average marketing message. In fact, subscribers are about four times more likely to open a welcome email than other bulk messages.

Snapco Design Agency

http://www.snapcodesign.com.au

Successful Sales Professionals Must Have a Human Touch

Contrary to popular belief, good sales professionals are heartfelt individuals that genuinely care about people. A lot of people associate sales with a negative stigma, the used car salesman who will try to sell you everything you don’t need to achieve his own agenda. Don’t get me wrong – those types of sales people do exist, but they are not your most successful sales people. Successful sales professionals are relatable, outwardly revealing to their prospects their human side.

Problem Solver: A good sales professional is focused on learning about their prospect so that they can help them solve a problem they have. They are good investigators, learning as much as they can about their prospect so that they can be a helpful resource. A really good sales professional may even go beyond what their company can offer and provide their prospect or customer with additional resources to solve problems outside their scope.

Empathy: Because good sales professionals solve problems, they are also empathetic to the problems their prospects experience. They care. It is difficult to build relationships and connect with your prospects or customers if you are cold hearted. Prospects can sense when a sales person is genuinely interested in what they have to say and when they are just giving lip service to try and land the sale.

Build Rapport: A good sales professional cares about more than just making the sale. They value the relationship. In order to start this process, they need to break the ice with topics outside the scope of the sale itself. They make an effort to learn more about their prospect, their children and their hobbies. Clues to guide this initial conversation can often be found in your prospect’s office when you meet with them for the first time. Take some time to get to know them and let them know that you are interested in more than just closing a sale with them. Once you take the time to build this relationship, it will follow you for years to come.

Personable: A good sales professional needs to have a personality. Don’t get into a career where you have to deal with people if you are not a people person. Sales requires great people skills because you have to interface with customers, prospects and your internal office staff on a regular basis. You are often the liaison between the client and the company once you establish an account; therefore, it’s important that you know how to handle different personalities and learn how to relate to each. Good sales professionals can also manage conflict with a customer or prospect just as easily as they handle praise.

Adaptable: Sales professionals have to navigate change on a regular basis. Each customer or prospect has different needs and none of them fit nicely into a little box. As a sales professional, you have to learn to adapt to the different needs of the customers you serve. No one day is alike because no customer is alike. They all have different needs and you must be ready and willing to rise to the occasion to meet those needs.

Fearless: Sales professionals face rejection on daily basis. It’s not always easy to pick up the phone and make another cold call after receiving that rejection, but it is a necessary step to get that one person who will say yes and take a meeting. It’s a numbers game and the sooner you learn not to take anything personal and just move forward, the easier it will become.

Goal-oriented: Successful sales professionals know how to set a target and go after it. But, the difference between a good sales person and a bad sales person is a good sales person puts the pressure of their goals on themselves; a bad sales person places all of the pressure on the prospect. And, we know that a prospect under pressure will not buy. Focused, goal-oriented sales professionals are effective at building relationships and closing more sales.

The bottom line is good sales professionals are human just like you. They care about people and simply want to work with their customers to make their lives easier. While many make great income, they are not all about the dollar bill. Good sale professionals genuinely care about people.

Click here to book to a time to chat with me >>

Snapco Design – Digital Marketing Agency With a Human Touch 🙂

Women Entrepreneurs: The reality and struggles with bridging the gender gap

Gender inequality has always been a topic of controversy, hotly debated amongst sociologists and critical thinkers alike. The consistent strive to create equality amongst males and females has always been strongly disputed and debated by many. We here at Snapco Design are a very diverse team with a equal opportunity outlook which so many other workplaces are yet to adopt.

The stereotyped role of males within the home has more often been as the notable breadwinner, one who ‘brings home the bacon’, whilst the wife, as the dutiful homemaker, is responsible for child development and growth. These roles and expectations were often undertaken without dispute.

Moving forward from the archetypal designations to the modern generation of today, the roles of  males and females and the dictations of such roles have definitely undergone their evolutions.

Firstly, the concept of entrepreneurs has retrospectively been a role often associated with men. However in recent years, the advent of further education and the drive for gender equality, has voiced the opinion for change. Evidence of this is the observational changes for female participation within the workplace. According to Michaelia Cash, in a talk at the World Assembly for Women in Tokyo, ‘the curtain has now closed on gender equality being seen and treated as a “women’s issue”.’ This alludes to the acknowledgement made by both government entities and businesses that gender equality is a prevalent issue, both economically and culturally.

The notion of women being entrepreneurs in this modern day is no longer an absurdity but an observable reality; long has been the glass ceiling of holding women back in power roles. However in Australia, there is a gradual rise in change, with 228 entrepreneurs being female, presenting a slow yet steady increase of 3 percent over the course of two years.

An example of factors that are viewed as “holding” women entrepreneurs back, within the technology industry have been cited as being a lack of expertise at 34 percent, lack of confidence at 30 percent, and the lack of strong networks at 27 percent.

Sociologically, it appears that women may be lacking within the STEM (Science, Technology, Engineering and Math) field, which could put them as the marginal few within industries that are heavily male dominated. Tertiary education institutions ought to delve deeper into the roles of women entrepreneurs within their academia, to encourage and advise students as role models, as well as nurture respect and value for female leadership.

Furthermore, the private sector can also contribute as the next stepping stone for women, in that it can endeavor to bring and provide the necessary networks available for women to build their connections, for example, through avenues such as sources of funding to mentorships. Research into unconscious bias suggests that during venture capital pitches, when both sexes present the same content, there is a general bias towards men; women were perceived to be less competent and did not have substantial innovative or viable concepts.

However, a study led by Vivek Wadhwa within the tech sectors around the world that were led by women, found that the companies were in fact more capital efficient, yielding a 35 percent higher return on investment, and bringing in a revenue that was 12 percent higher than those of their male-owned counterparts.

Initiatives such as the Saha Fund – India’s first Securities and Exchange board venture capital fund focused on women entrepreneurs – also shows a progressive step in the right direction. Ankita Vashistha, founder and CEO of Saha Fund, stated ‘Women are crucial to economic growth around the world but they need significant help in getting access to capital, getting support and guidance, especially in the startup phase’.

It can be easy for women to question and dismiss the notion of entrepreneurship, given that the obstacles faced not only tests the resilience but whether or not they can take that risk. Women entrepreneurs have embarked on paths where they’ve made mistakes, failed, and pivoted, all in order to get that big break. All these experiences are the mere foundations that demonstrate the difficulties that women face. It can appear fragmented, given that not all organisations may celebrate women entrepreneurs in support or training. However, given adequate support, mentorship, reinvestment in success and sharing of stories and prevalent advocating of more female entrepreneur roles within the working world, there is undoubtedly no limit on what women can achieve.

3 Questions You MUST Ask Yourself More Frequently As A Business Owner

Does your business have similar strategies and delivery methods to the competition? 

Do the procedures you have in place resemble that of the competitions?

Do you have objectives & plans that mirror your direct competition?

Had you considered these questions and what your answers might be at some point recently? No? Well  just for the sake of the exercise, take a moment to answer the questions now… Did you answer yes to all of them? If so, pull up the drawing board. The single most important back office factor of any business (small or large) that has any direct competition is how unique of an image you create and portray. Those on the side of the majority may want to take a look from the outside in to see just how much they blend into their market. No single business is doing things the “right” way. We all simply do things the way we know how, most alike business will have similar methods. The key here is to go beyond just doing what you know, take what you know and transform knowledge into power by developing a business model and brand that truly reflects the inner uniqueness of your business. Every business has something unique, you just have to figure out how to highlight it.

Being remembered & recognised is paramount. This is achieved by thinking in ways that corporate sheep will label as weird or unorthodox. Risk is good & weird is even better. No body remembers the guy that was profoundly the same as the rest. Take charge, think weird, think different… now you’re memorable. Memorable branding very easily translates to profitable business in the world of self-employment. Never taking risks means never truly giving yourself the chance of reaching goals.

You’d like help becoming memorable? As luck would have it, we would be more than happy to share some tips on how to become the “weirdo” that rises above the majority. Normality was never the cause of greatness as greatness is defined as being better than average. Average is the goal of no body but the end of the line for so many. People have comfort zones. Not you though.

There are no right or wrong answers here, but there is a distinct difference between surviving and thriving. Time to rise up and make those blissful dreams become your reality. Living and existing are of no similar nature. Be the very best version of yourself, now you are living & thriving

Have you ever read a story about a highly successful person that waited and procrastinated? Of coarse not because that would make for a wildly average book. Act now by calling our office phone on (07) 5390 8136 to speak with a consultant with a passion for being the centre of attention when it counts or send us an email – info@snapco.com.au Leave the competition in your dust.

The associated costs are impractical and harsh – If you stay the same that is. You can’t put a price on stunning memorable image. Being a dime a dozen business can cost you your future. Can you afford that? Invest in yourself, invest in your future, because you sure as hell deserve it.

Our Strategies Aren’t Without Famous Evidence. 

2 Undeniably Inspirational “Successful Weirdos” That Never Knew Normality.

Steve Jobs (Founder & Former CEO of Apple Computers)

Mark Zuckerberg (Founder & CEO of Facebook) 

A Pair Of Pretty Weird Guys, Always Raising The Bar, Forever Seeking Improvement, Never Ceased To Persue Further Successes. Determined, Different & Hungry… 

We have 2 challenges for those that remain sceptical about becoming professionally weird…

Name 1 organisation that is a leader within their industry that does things just like the others and lacks a unique image.

Name 1 highly successful individual that you have not at any point thought to be a little weird & a tad reckless.

HOLD ONTO YOUR HATS.

Sometimes it is the things that are the most obvious that shock us the most…

It is only the minority that reach real success… 

The majority view the minority as being the weaker links… 

BUT it is always the majority that engage in the never ending rate for success…

With this in mind, to be noticed, remembered & established as an obvious choice among competitors, you need to step out of the crowd & spotlight what makes you different.

Behavioural Warning: The above statement may cause immediate weird and unique thoughts which often leads to what was once deemed impossible. You’re welcome.

Phone: 07 5390 8136

Email: info@snapcodesign.com.au

Website: http://www.snapcodesign.com.au