5 Sure Fire Ways To Generate More Website Leads. – Snapco Design Agency

In this day and age, everyone knows that a good website is an absolute necessity for growing your business. But it isn’t enough to simply build a website and wait for it to attract new customers. With that in mind, here are five simple changes you can make to turn your website into a lead generating machine.

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1. Use responsive design (it’s a must).

Your website needs to adapt to your potential customers’ needs regardless of what device they might be using. In other words, you need a website that’s responsive. Ask your web developer if your current website is responsive, or if you’re building a new website, you can use a responsive website design platform like Web Weaver.

For many sites, responsive design means finding a balance between scaling the page down to fit on a smaller screen while maintaining all of the features that your customers need. Your website should look clean – not cluttered – so customers can easily find the relevant information without getting bogged down by ads and unnecessary content.

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2. Provide clear calls to action

To generate more leads, you need to tell your users exactly what you want them to do by including clear calls to action on every page of your site. That means using your content to encourage visitors to take action, whether it’s by signing up for a mailing list or a newsletter, requesting a quote, or purchasing a product.

People tend to take action during their first visit to a website, so it’s important to be sure that you capitalise on the initial visit. You’ll give your website a much better chance of capturing leads by including clear calls to action.

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3. Produce great content

There is no better method of generating leads through your blog or website than to simply generate great content regularly, whether it’s blog posts, videos, infographics, ebooks, or whitepapers. By creating engaging content, you can get visitors excited about your product.

However, that only scratches the surface of what great content can do for you. The better your content is, the more likely it is to get shared on Facebook, Twitter, and other social media, which can put your product in front of a lot more eyes.

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4. Remember ease of navigation.

Your website should be designed with your visitors’ needs in mind. Consider what your potential customers might want from your website, then do your best to make sure that the information they want is easily accessible. When laying out your page, always be sure to distinguish your site’s most important content. The best way to accomplish this is prominent, simple, and clear navigation.

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5. Expand your mailing list.

One of the most effective (and often overlooked) tools for generating leads through a website is a mailing list. By using a lightbox form like the one offered by Snapco Design to entice readers into subscribing, you can dramatically increase the size of your mailing list and ensure future visits to your website.

This is particularly true if you take advantage of the option to create a customised welcome email for all new subscribers. Welcome emails are significantly more effective than your average marketing message. In fact, subscribers are about four times more likely to open a welcome email than other bulk messages.

Snapco Design Agency

http://www.snapcodesign.com.au

Guess What Start-Ups…. Nothing is original, depends how you sell it….

Inspiration is hard to come by. An artistic or creative influence is often heralded as a starting point for an idea, but however you acquire your direction, it’s hard to argue that you’re creating something that’s never been done before.

In an age of copyright laws and patents, where companies defend the originality of concepts so vehemently, it’s easy to come to the conclusion that innovation is a high-value exercise that’s driven by unique creative genius. But the famous french fashion designer put it best:

“Only those with no memory insist on their originality.”
― Coco Chanel

Even the seemingly most disruptive ideas are a combination, reimagining or remix of another idea or ideas. We place a lot of value on the originality and uniqueness of an idea and because of this I’ve heard people try and turn themselves away from great ideas. “Someone else had already done this”, “Its just a different way of doing this”, or “It’s too similar to X”. Whatever the reason, don’t let yourself be turned away from an idea just because it lacks originality. Your idea only has to be different enough not to ruffle any feathers and undoubtedly as most ideas that do end up pivoting and changing, the unifying concepts can be what end up holding a new brand together.

That’s not to say that striving for originality isn’t a noble goal, but once you recognize that nothing is truly original you can start to be more open to bringing in the best aspects of concepts that are already out there.

I think this way of thinking is something that’s been more commonplace since the advent of the sharing economy. People and organisations are begining to understand that there’s more value added between people than between only businesses and organisations. Our need to maximise value from all the spaces in between has lead to products and services that are shaped not just by the businesses that create them, but also by the people who use them.

In this way, by borrowing even more ideas and rolling them into something else, the end result is a product or service that by its very nature is much more unique than the sum of all its parts. The originality, or in business-speak, the ‘unique selling point’ is amplified and enhanced by the understanding that not much of anything created is actually an owned concept.

It can be a pretty liberating perspective and allows a concept or established idea to grow in ways that might not have previously been considered.

“Originality is nothing but judicious imitation. The most original writers borrowed one from another.” — Voltaire

07 5390 8136

Snapco’s “Insight Before Website” Approach To Web Design

Before we jump into the subject of website development, you must first understand that an effective business website is not a product, but a service. If you approach website development from the consumer’s point of view you will be on target and the actual website design process will go a lot more smoothly. Let’s look at some important aspects of website development that will allow the design phase to focus more on function than fashion.

Website development must begin with a clear purpose

The only way to design an effective business website and have the ability to measure its success is to have a clearly defined goal before website development begins. By having a well-defined goal for your website, the design process can include elements that reinforce your purpose. The website development process will be more effective and you will eliminate any confusion from the very beginning.

Design phase of website development must be user-friendly

One major error in web design is improper or inadequate site navigation. Your visitors should never have to wonder where they are or how they can get to the information they need. All website content must be comfortable for the user and offer valuable information before they know they really need it. Your visitors really want to know what you can do for them and really aren’t concerned about how you do it. Your content must be simple, an easy read, and tailored to your target audience.

Website development must include elements that work together

If there are elements of your web page that really stand out, it should be intentional, not because they just don’t fit in with the rest of the page. To be effective, your website must present unity of design. Many web designers seem to feel that every square inch of a web page should be filled with something, but white space is essential for your site to breathe. Without sufficient white space your web design can become cramped and the different design elements will just run together.

Website development with a cluttered design is annoying

Don’t make the mistake of using excessive graphics, flash, pop-ups or any other design elements that don’t promote your site’s purpose. Anything that is a total distraction to your visitors is clutter and must be avoided. Design clutter causes your site to load more slowly and you only have a few seconds to grab a potential customer’s attention. People come to your site looking for information and anything that tries to direct their attention to things that don’t interest them is just an annoyance.

There are many visually appealing websites that are totally ineffective. Your business can have the best looking website on the Internet, but if people must go to the 15th page of Google to find it, it’s not really worth the time and effort in took in website development. There’s nothing wrong with a website looking good, but gaining visibility should be your ultimate goal and your website design must focus more on function and less on fashion.

At Snapco Design, our website design service offers custom small business website development that takes your thoughts and ideas and our design expertise to create small business websites that not only look good, but are easy for search engines and potential customers to find and enjoy. Contact us and let us help your business stand out above the crowd.

Insight Before Website; enables us to create purpose built sites that have predetermined objectives and the capability to serve it’s market as such.

Snapco Design

07 5390 8136

• Matt Jarryd

3 Questions You MUST Ask Yourself More Frequently As A Business Owner

Does your business have similar strategies and delivery methods to the competition? 

Do the procedures you have in place resemble that of the competitions?

Do you have objectives & plans that mirror your direct competition?

Had you considered these questions and what your answers might be at some point recently? No? Well  just for the sake of the exercise, take a moment to answer the questions now… Did you answer yes to all of them? If so, pull up the drawing board. The single most important back office factor of any business (small or large) that has any direct competition is how unique of an image you create and portray. Those on the side of the majority may want to take a look from the outside in to see just how much they blend into their market. No single business is doing things the “right” way. We all simply do things the way we know how, most alike business will have similar methods. The key here is to go beyond just doing what you know, take what you know and transform knowledge into power by developing a business model and brand that truly reflects the inner uniqueness of your business. Every business has something unique, you just have to figure out how to highlight it.

Being remembered & recognised is paramount. This is achieved by thinking in ways that corporate sheep will label as weird or unorthodox. Risk is good & weird is even better. No body remembers the guy that was profoundly the same as the rest. Take charge, think weird, think different… now you’re memorable. Memorable branding very easily translates to profitable business in the world of self-employment. Never taking risks means never truly giving yourself the chance of reaching goals.

You’d like help becoming memorable? As luck would have it, we would be more than happy to share some tips on how to become the “weirdo” that rises above the majority. Normality was never the cause of greatness as greatness is defined as being better than average. Average is the goal of no body but the end of the line for so many. People have comfort zones. Not you though.

There are no right or wrong answers here, but there is a distinct difference between surviving and thriving. Time to rise up and make those blissful dreams become your reality. Living and existing are of no similar nature. Be the very best version of yourself, now you are living & thriving

Have you ever read a story about a highly successful person that waited and procrastinated? Of coarse not because that would make for a wildly average book. Act now by calling our office phone on (07) 5390 8136 to speak with a consultant with a passion for being the centre of attention when it counts or send us an email – info@snapco.com.au Leave the competition in your dust.

The associated costs are impractical and harsh – If you stay the same that is. You can’t put a price on stunning memorable image. Being a dime a dozen business can cost you your future. Can you afford that? Invest in yourself, invest in your future, because you sure as hell deserve it.

Our Strategies Aren’t Without Famous Evidence. 

2 Undeniably Inspirational “Successful Weirdos” That Never Knew Normality.

Steve Jobs (Founder & Former CEO of Apple Computers)

Mark Zuckerberg (Founder & CEO of Facebook) 

A Pair Of Pretty Weird Guys, Always Raising The Bar, Forever Seeking Improvement, Never Ceased To Persue Further Successes. Determined, Different & Hungry… 

We have 2 challenges for those that remain sceptical about becoming professionally weird…

Name 1 organisation that is a leader within their industry that does things just like the others and lacks a unique image.

Name 1 highly successful individual that you have not at any point thought to be a little weird & a tad reckless.

HOLD ONTO YOUR HATS.

Sometimes it is the things that are the most obvious that shock us the most…

It is only the minority that reach real success… 

The majority view the minority as being the weaker links… 

BUT it is always the majority that engage in the never ending rate for success…

With this in mind, to be noticed, remembered & established as an obvious choice among competitors, you need to step out of the crowd & spotlight what makes you different.

Behavioural Warning: The above statement may cause immediate weird and unique thoughts which often leads to what was once deemed impossible. You’re welcome.

Phone: 07 5390 8136

Email: info@snapcodesign.com.au

Website: http://www.snapcodesign.com.au