5 Sure Fire Ways To Generate More Website Leads. – Snapco Design Agency

In this day and age, everyone knows that a good website is an absolute necessity for growing your business. But it isn’t enough to simply build a website and wait for it to attract new customers. With that in mind, here are five simple changes you can make to turn your website into a lead generating machine.

---

1. Use responsive design (it’s a must).

Your website needs to adapt to your potential customers’ needs regardless of what device they might be using. In other words, you need a website that’s responsive. Ask your web developer if your current website is responsive, or if you’re building a new website, you can use a responsive website design platform like Web Weaver.

For many sites, responsive design means finding a balance between scaling the page down to fit on a smaller screen while maintaining all of the features that your customers need. Your website should look clean – not cluttered – so customers can easily find the relevant information without getting bogged down by ads and unnecessary content.

---

2. Provide clear calls to action

To generate more leads, you need to tell your users exactly what you want them to do by including clear calls to action on every page of your site. That means using your content to encourage visitors to take action, whether it’s by signing up for a mailing list or a newsletter, requesting a quote, or purchasing a product.

People tend to take action during their first visit to a website, so it’s important to be sure that you capitalise on the initial visit. You’ll give your website a much better chance of capturing leads by including clear calls to action.

---

3. Produce great content

There is no better method of generating leads through your blog or website than to simply generate great content regularly, whether it’s blog posts, videos, infographics, ebooks, or whitepapers. By creating engaging content, you can get visitors excited about your product.

However, that only scratches the surface of what great content can do for you. The better your content is, the more likely it is to get shared on Facebook, Twitter, and other social media, which can put your product in front of a lot more eyes.

---

4. Remember ease of navigation.

Your website should be designed with your visitors’ needs in mind. Consider what your potential customers might want from your website, then do your best to make sure that the information they want is easily accessible. When laying out your page, always be sure to distinguish your site’s most important content. The best way to accomplish this is prominent, simple, and clear navigation.

---

5. Expand your mailing list.

One of the most effective (and often overlooked) tools for generating leads through a website is a mailing list. By using a lightbox form like the one offered by Snapco Design to entice readers into subscribing, you can dramatically increase the size of your mailing list and ensure future visits to your website.

This is particularly true if you take advantage of the option to create a customised welcome email for all new subscribers. Welcome emails are significantly more effective than your average marketing message. In fact, subscribers are about four times more likely to open a welcome email than other bulk messages.

Snapco Design Agency

http://www.snapcodesign.com.au

Creativity Battery Dying? Here is 10 Snapco Tips To Recharge It.

Creativity can strike randomly. Sometimes, we find an overabundance of it. Other times, we can go for weeks, even months stuck on a project and unable to move forward to something new. But sometimes you can help give it a nudge…

When I’m not doing marketing or web stuff, I’m writing music. I was pondering today all the things I do in between composing music, or when inspiration just won’t strike and thought I’d share a few tips I find help recharge my creativity.

Hope you find some of these useful (in no particular order):

1) Exercise – Get up from your computer, music studio, art easel, whatever your craft and have a jog or a swim…this is a fantastic way to clear your mind. Get away from traffic, go to the beach, the park or some type of green space and connect a bit with natural surroundings. Your personal studio may be a creative space (although some prefer them stark) but undoubtedly some time in natural surroundings, especially stretching your muscles is a wonderful way to clear your mind. In removing excess energy, you will in turn remove excess baggage from your mind. The mind always follows the body.

2) Hit up the local coffee shop – Get a double espresso, but don’t just head right back to work. Stick around for a bit and interact with some of the people hanging around. I’m just as guilty as you are at ignoring the world and spending weekends in a row for months at a time locked away in the studio experimenting with sounds or perfecting that new track. But even if you plan to work for a whole weekend, when you’re going to get your coffee at least put aside 15-20 minutes to interact with other people, then return to your work. The right people are extremely inspirational. Starbucks is good to grab your coffee and go, but try to find a unique/local place to get good conversation.

3) Try a new genre – If you’re way into industrial rock and listen to it 24/7, undoubtedly your going to end up following a bit of a stylistic pattern and formula with your music. But you may be pleasantly surprised by what’s out there. Seek out an artist who is not the obvious choice in a genre you don’t normally listen to. You may pick up on stylistic cues which you never thought of incorporating into your music, and a unique crossover sound may emerge in your mind. You could even fall in love with that synergy. As my musical mentors taught me, unlikely combinations can sometimes yield the most inspired results. This is true with any form of creative work.

4) Seek out a mentor … or an apprentice – If you’re just delving into a new artistic form and are hitting roadblocks or barriers, a mentor is the best thing to move you forward. I’m a huge fan of the master/apprentice relationship, and believe it is worthwhile for both sides. If you’re an apprentice, you’re getting the obvious benefit of working with someone who has years of experience. If you’re the master, working with a bright-eyed aspiring artist will prove a breath of fresh air for you, and you will not only be giving something back to your art form but your apprentice may one day come back to truly inspire you. I have worked to assist two aspiring artists and I believe both of them are already far greater than I will ever be. All they needed was a bit of a push with the technical side of things and then their creativity has soared. It is as rewarding of an experience as making art itself.

5) Add something new to your repertoire – If you’re a music producer, try out a new synth. If you’re a visual artist, check out some new adobe plug-ins. If you’re a writer and stuck on a desktop, splurge on that new ultra-portable laptop so you can work anywhere. These are all just fun ways of mixing things up and perhaps stirring up new creative juices. Sometimes you’ve been working with the same tools so long you may have tapped them completely…at least for new ideas. I’m not saying give up your favorite tools, but sometimes adding something small, but new will spark your creativity in a whole new direction altogether.

6) Share your work with someone new – Let someone new experience your work. Just one person – don’t create a new marketing campaign for yourself, actually seek out one of your friends or acquaintances who you have never personally shared your art with and ask them if they would like to see or hear or even taste (if you’re a culinary artist) something new you have created (or perhaps something old). Get their feedback. You may find that they the most unlikely person is moved by your work and turns into a big supporter for you – perhaps even inspiring you to something new. Take an interest in their art or interest as well.

7) If you’re a musician read, if you’re a writer listen to music – Experience an art form completely outside of your specific craft. When I’m not making music, I personally find sociological studies, music literature, (reading about your craft is acceptable) and philosophy infinitely compelling – but it doesn’t matter really – just read something that moves you. The style you read may subconsciously influence your creativity in music. Alternatively, if you’re a writer or a painter, listen to music. Try something without vocals as to not direct your thoughts in any specific direction, but direct your emotions which in turn will provoke your own, original, unique thoughts.

8) Break your routine – This is an easy one. Take a weekend off from making music – but don’t do what you normally would do in your free time. Try going to the local planetarium for a laser-light show, or visit the botanical gardens near you. If you can, get away for a weekend from your house and visit a friend you haven’t seen – somewhere far enough that it’s at least a 2 hour drive or plane-flight. The drive in itself may prove inspirational (I find long car-trips to be a fantastic time for introspection). Whatever your journey, you should come back with a fresh perspective.

9) Go to a show, art gallery, etc. – Seeing art come alive in action at a concert or taking the time to visit someone’s gallery is not only a fun and wonderful way to only inspire your own creativity, but it also inspire theirs. Artists of all types should support each other, and it is reciprocal for us all to work to encourage each other. These are also the best places to find like-minded individuals and artists and really connect with them. Generally, you’ll come back from any social gathering of artists and have more ideas to work with in-studio than you know what to do with – e which is never a problem.

10) Find a new form of art – I’m well aware of the importance of keeping your focus on your specific craft, but the benefits of having another form of art to nurture as well may surprise you. I find writing words and music to be mutually enjoyable and have engaged in both practices for years. I even find the two inspire each other. I do find that many of my peers in audio production are fantastic visual artists as well. I could never draw, but I find that those friends of mine seem to get a wonderful synergy out of their visual works. Many creative souls easily find a niche within more than one form of expression without spreading themselves too thin.

Women Entrepreneurs: The reality and struggles with bridging the gender gap

Gender inequality has always been a topic of controversy, hotly debated amongst sociologists and critical thinkers alike. The consistent strive to create equality amongst males and females has always been strongly disputed and debated by many. We here at Snapco Design are a very diverse team with a equal opportunity outlook which so many other workplaces are yet to adopt.

The stereotyped role of males within the home has more often been as the notable breadwinner, one who ‘brings home the bacon’, whilst the wife, as the dutiful homemaker, is responsible for child development and growth. These roles and expectations were often undertaken without dispute.

Moving forward from the archetypal designations to the modern generation of today, the roles of  males and females and the dictations of such roles have definitely undergone their evolutions.

Firstly, the concept of entrepreneurs has retrospectively been a role often associated with men. However in recent years, the advent of further education and the drive for gender equality, has voiced the opinion for change. Evidence of this is the observational changes for female participation within the workplace. According to Michaelia Cash, in a talk at the World Assembly for Women in Tokyo, ‘the curtain has now closed on gender equality being seen and treated as a “women’s issue”.’ This alludes to the acknowledgement made by both government entities and businesses that gender equality is a prevalent issue, both economically and culturally.

The notion of women being entrepreneurs in this modern day is no longer an absurdity but an observable reality; long has been the glass ceiling of holding women back in power roles. However in Australia, there is a gradual rise in change, with 228 entrepreneurs being female, presenting a slow yet steady increase of 3 percent over the course of two years.

An example of factors that are viewed as “holding” women entrepreneurs back, within the technology industry have been cited as being a lack of expertise at 34 percent, lack of confidence at 30 percent, and the lack of strong networks at 27 percent.

Sociologically, it appears that women may be lacking within the STEM (Science, Technology, Engineering and Math) field, which could put them as the marginal few within industries that are heavily male dominated. Tertiary education institutions ought to delve deeper into the roles of women entrepreneurs within their academia, to encourage and advise students as role models, as well as nurture respect and value for female leadership.

Furthermore, the private sector can also contribute as the next stepping stone for women, in that it can endeavor to bring and provide the necessary networks available for women to build their connections, for example, through avenues such as sources of funding to mentorships. Research into unconscious bias suggests that during venture capital pitches, when both sexes present the same content, there is a general bias towards men; women were perceived to be less competent and did not have substantial innovative or viable concepts.

However, a study led by Vivek Wadhwa within the tech sectors around the world that were led by women, found that the companies were in fact more capital efficient, yielding a 35 percent higher return on investment, and bringing in a revenue that was 12 percent higher than those of their male-owned counterparts.

Initiatives such as the Saha Fund – India’s first Securities and Exchange board venture capital fund focused on women entrepreneurs – also shows a progressive step in the right direction. Ankita Vashistha, founder and CEO of Saha Fund, stated ‘Women are crucial to economic growth around the world but they need significant help in getting access to capital, getting support and guidance, especially in the startup phase’.

It can be easy for women to question and dismiss the notion of entrepreneurship, given that the obstacles faced not only tests the resilience but whether or not they can take that risk. Women entrepreneurs have embarked on paths where they’ve made mistakes, failed, and pivoted, all in order to get that big break. All these experiences are the mere foundations that demonstrate the difficulties that women face. It can appear fragmented, given that not all organisations may celebrate women entrepreneurs in support or training. However, given adequate support, mentorship, reinvestment in success and sharing of stories and prevalent advocating of more female entrepreneur roles within the working world, there is undoubtedly no limit on what women can achieve.

3 Questions You MUST Ask Yourself More Frequently As A Business Owner

Does your business have similar strategies and delivery methods to the competition? 

Do the procedures you have in place resemble that of the competitions?

Do you have objectives & plans that mirror your direct competition?

Had you considered these questions and what your answers might be at some point recently? No? Well  just for the sake of the exercise, take a moment to answer the questions now… Did you answer yes to all of them? If so, pull up the drawing board. The single most important back office factor of any business (small or large) that has any direct competition is how unique of an image you create and portray. Those on the side of the majority may want to take a look from the outside in to see just how much they blend into their market. No single business is doing things the “right” way. We all simply do things the way we know how, most alike business will have similar methods. The key here is to go beyond just doing what you know, take what you know and transform knowledge into power by developing a business model and brand that truly reflects the inner uniqueness of your business. Every business has something unique, you just have to figure out how to highlight it.

Being remembered & recognised is paramount. This is achieved by thinking in ways that corporate sheep will label as weird or unorthodox. Risk is good & weird is even better. No body remembers the guy that was profoundly the same as the rest. Take charge, think weird, think different… now you’re memorable. Memorable branding very easily translates to profitable business in the world of self-employment. Never taking risks means never truly giving yourself the chance of reaching goals.

You’d like help becoming memorable? As luck would have it, we would be more than happy to share some tips on how to become the “weirdo” that rises above the majority. Normality was never the cause of greatness as greatness is defined as being better than average. Average is the goal of no body but the end of the line for so many. People have comfort zones. Not you though.

There are no right or wrong answers here, but there is a distinct difference between surviving and thriving. Time to rise up and make those blissful dreams become your reality. Living and existing are of no similar nature. Be the very best version of yourself, now you are living & thriving

Have you ever read a story about a highly successful person that waited and procrastinated? Of coarse not because that would make for a wildly average book. Act now by calling our office phone on (07) 5390 8136 to speak with a consultant with a passion for being the centre of attention when it counts or send us an email – info@snapco.com.au Leave the competition in your dust.

The associated costs are impractical and harsh – If you stay the same that is. You can’t put a price on stunning memorable image. Being a dime a dozen business can cost you your future. Can you afford that? Invest in yourself, invest in your future, because you sure as hell deserve it.

Our Strategies Aren’t Without Famous Evidence. 

2 Undeniably Inspirational “Successful Weirdos” That Never Knew Normality.

Steve Jobs (Founder & Former CEO of Apple Computers)

Mark Zuckerberg (Founder & CEO of Facebook) 

A Pair Of Pretty Weird Guys, Always Raising The Bar, Forever Seeking Improvement, Never Ceased To Persue Further Successes. Determined, Different & Hungry… 

We have 2 challenges for those that remain sceptical about becoming professionally weird…

Name 1 organisation that is a leader within their industry that does things just like the others and lacks a unique image.

Name 1 highly successful individual that you have not at any point thought to be a little weird & a tad reckless.

HOLD ONTO YOUR HATS.

Sometimes it is the things that are the most obvious that shock us the most…

It is only the minority that reach real success… 

The majority view the minority as being the weaker links… 

BUT it is always the majority that engage in the never ending rate for success…

With this in mind, to be noticed, remembered & established as an obvious choice among competitors, you need to step out of the crowd & spotlight what makes you different.

Behavioural Warning: The above statement may cause immediate weird and unique thoughts which often leads to what was once deemed impossible. You’re welcome.

Phone: 07 5390 8136

Email: info@snapcodesign.com.au

Website: http://www.snapcodesign.com.au