5 Sure Fire Ways To Generate More Website Leads. – Snapco Design Agency

In this day and age, everyone knows that a good website is an absolute necessity for growing your business. But it isn’t enough to simply build a website and wait for it to attract new customers. With that in mind, here are five simple changes you can make to turn your website into a lead generating machine.

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1. Use responsive design (it’s a must).

Your website needs to adapt to your potential customers’ needs regardless of what device they might be using. In other words, you need a website that’s responsive. Ask your web developer if your current website is responsive, or if you’re building a new website, you can use a responsive website design platform like Web Weaver.

For many sites, responsive design means finding a balance between scaling the page down to fit on a smaller screen while maintaining all of the features that your customers need. Your website should look clean – not cluttered – so customers can easily find the relevant information without getting bogged down by ads and unnecessary content.

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2. Provide clear calls to action

To generate more leads, you need to tell your users exactly what you want them to do by including clear calls to action on every page of your site. That means using your content to encourage visitors to take action, whether it’s by signing up for a mailing list or a newsletter, requesting a quote, or purchasing a product.

People tend to take action during their first visit to a website, so it’s important to be sure that you capitalise on the initial visit. You’ll give your website a much better chance of capturing leads by including clear calls to action.

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3. Produce great content

There is no better method of generating leads through your blog or website than to simply generate great content regularly, whether it’s blog posts, videos, infographics, ebooks, or whitepapers. By creating engaging content, you can get visitors excited about your product.

However, that only scratches the surface of what great content can do for you. The better your content is, the more likely it is to get shared on Facebook, Twitter, and other social media, which can put your product in front of a lot more eyes.

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4. Remember ease of navigation.

Your website should be designed with your visitors’ needs in mind. Consider what your potential customers might want from your website, then do your best to make sure that the information they want is easily accessible. When laying out your page, always be sure to distinguish your site’s most important content. The best way to accomplish this is prominent, simple, and clear navigation.

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5. Expand your mailing list.

One of the most effective (and often overlooked) tools for generating leads through a website is a mailing list. By using a lightbox form like the one offered by Snapco Design to entice readers into subscribing, you can dramatically increase the size of your mailing list and ensure future visits to your website.

This is particularly true if you take advantage of the option to create a customised welcome email for all new subscribers. Welcome emails are significantly more effective than your average marketing message. In fact, subscribers are about four times more likely to open a welcome email than other bulk messages.

Snapco Design Agency

http://www.snapcodesign.com.au

Check Out How to Make Sure Your Emails Stay Relevant.

In the world of modern marketing, email is king. People are living in their inboxes – checking and sending email has become the #1 activity on both mobile devices and the internet as a whole. But you also have to remember that those inboxes are noisier and more crowded than ever. You’re not only competing with other brands for your subscribers’ attention; you’re also competing with their bosses, their mothers, their kid’s teachers… you know, people that they know and love or, at the very least, probably need to pay attention to.

So every time your recipients invest the time to open your email, they’re expecting a more personal, customized experience. And if they don’t get it, they’re gone – 56% of people unsubscribe from emails due to content that’s no longer relevant to them (Chadwick Martin Bailey). The good news is that when you get that subscriber experience right, it leads to major results. Relevant emails drive 18x more revenue than broadcast emails (Juniper Research).

Thankfully, marketers have plenty of tools at their disposal that make using customer data to create and send targeted content easier and faster than ever before. To help you get started, here are a six great ways to make your emails more relevant and, ultimately, much more likely to convert.

1. Automate your emails.

Automation is an easy and approachable way to save time and send more relevant messages to your audience. Because they use your customer behavior as a trigger, automated emails are timely, personalized and hyper-relevant to the reader. Plus, they help you reach your subscribers when they’re the most excited and ready to hear from your brand.

Establish a great relationship with new subscribers from the get-go with an automated welcome series. When a new subscriber fills out your signup form, that serves as the trigger to launch the welcome series. Your series could look something like this:

• Email 1: Thanks for signing up and brand introduction.

• Email 2: Exclusive piece of helpful content.

• Email 3: Case study of a customer having success with your brand.

• Email 4: Special offer with a call to action to buy.

It’s such an easy way to make a great first impression – and it gets long-term results. Subscribers who receive welcome notes show 33% more long-term engagement with that brand (chiefmarketer.com)

2. Segment your audience.

Here’s the thing: there’s no such thing as a one-size-fits-all email. And since each of your customers has different problems, interests and needs, you shouldn’t be treating them as if they’re all the same. Thankfully, marketers are beginning to understand the importance of audience segmentation when it comes to making their email campaigns more targeted and relevant to individual subscribers. In fact, 32% of marketers say segmenting their email database is one of their organization’s top objectives (MarketingSherpa).

By segmenting your audience into groups, it makes it much easier to send each group a clean, simple email with content that’s directly relevant to them. Information about the age, gender, geographic location, buying preferences, activity and engagement of your subscribers can help you send emails that will make your subscribers feel as if you truly understand them – because, thanks to all that data, you really do!

3. Test, test, test.

Split testing your subject lines is easy, and it’s a surefire way to learn more about your audience and get the best open rates possible. And the more split tests you perform, the more you’ll come to better understand your audience’s habits and preferences.

Subject lines (and marketers) are competitive by nature, so split testing your subject lines can actually be kind of fun. Have a couple members of your team write different subject lines, split test them and root for your favorite to win as the results roll in. It’s the marketing equivalent of horse racing, complete with the fancy hats and mint juleps. (Oh, you don’t do that when you send email? Weird.)

4. Keep copy clear and concise. `

On average, people receive over 84 emails a day – so you have to make a big impression each time you show up in your audience’s inbox. Humans have gut reactions in 3 seconds or less, and the adult attention span has fallen to 8 seconds, so you also need to grab their attention as quickly as possible.

The more straightforward your message, the more attention-grabbing and likable your message will be. Get to the point and keep the focus on a strong, eye-catching CTA so your audience will know exactly what you’re offering them or asking them to do.

5. Use dynamic content.

Dynamic content is a powerful tool that allows you to send unique, personalized content to each one of your subscribers based on the data you store about them. And where classic email personalization inserts exact data into an email, dynamic content takes it a step further by using that information to display different content to different people – all from the same email.

For instance, let’s say you’re a clothing brand. Using dynamic content, you could send one email that displays men’s clothing to male subscribers and women’s clothing to female subscribers. That way, each subscriber is served content that is relevant to their specific needs and buying habits, making them much more likely to make a purchase. And hey, it saves you a ton of time because you didn’t have to create two emails to do it.

6. Harness the power of social proof.

Apps like Instagram, VSCO and Afterlight have led to an increased availability of high-quality photos from everyday folks, so marketers now have unprecedented access to their consumer’s real-life product experience. This user-generated content (UGC) has become a force to be reckoned with in the marketing community. Did you know that UGC is 50% more trusted by users than traditional media (Ipsos Millenial Social Influence Study)? Or that only 15% of people trust recommendations from brands, while a whopping 84% of people trust recommendations from people they know (WeRSM)?

Creativity Battery Dying? Here is 10 Snapco Tips To Recharge It.

Creativity can strike randomly. Sometimes, we find an overabundance of it. Other times, we can go for weeks, even months stuck on a project and unable to move forward to something new. But sometimes you can help give it a nudge…

When I’m not doing marketing or web stuff, I’m writing music. I was pondering today all the things I do in between composing music, or when inspiration just won’t strike and thought I’d share a few tips I find help recharge my creativity.

Hope you find some of these useful (in no particular order):

1) Exercise – Get up from your computer, music studio, art easel, whatever your craft and have a jog or a swim…this is a fantastic way to clear your mind. Get away from traffic, go to the beach, the park or some type of green space and connect a bit with natural surroundings. Your personal studio may be a creative space (although some prefer them stark) but undoubtedly some time in natural surroundings, especially stretching your muscles is a wonderful way to clear your mind. In removing excess energy, you will in turn remove excess baggage from your mind. The mind always follows the body.

2) Hit up the local coffee shop – Get a double espresso, but don’t just head right back to work. Stick around for a bit and interact with some of the people hanging around. I’m just as guilty as you are at ignoring the world and spending weekends in a row for months at a time locked away in the studio experimenting with sounds or perfecting that new track. But even if you plan to work for a whole weekend, when you’re going to get your coffee at least put aside 15-20 minutes to interact with other people, then return to your work. The right people are extremely inspirational. Starbucks is good to grab your coffee and go, but try to find a unique/local place to get good conversation.

3) Try a new genre – If you’re way into industrial rock and listen to it 24/7, undoubtedly your going to end up following a bit of a stylistic pattern and formula with your music. But you may be pleasantly surprised by what’s out there. Seek out an artist who is not the obvious choice in a genre you don’t normally listen to. You may pick up on stylistic cues which you never thought of incorporating into your music, and a unique crossover sound may emerge in your mind. You could even fall in love with that synergy. As my musical mentors taught me, unlikely combinations can sometimes yield the most inspired results. This is true with any form of creative work.

4) Seek out a mentor … or an apprentice – If you’re just delving into a new artistic form and are hitting roadblocks or barriers, a mentor is the best thing to move you forward. I’m a huge fan of the master/apprentice relationship, and believe it is worthwhile for both sides. If you’re an apprentice, you’re getting the obvious benefit of working with someone who has years of experience. If you’re the master, working with a bright-eyed aspiring artist will prove a breath of fresh air for you, and you will not only be giving something back to your art form but your apprentice may one day come back to truly inspire you. I have worked to assist two aspiring artists and I believe both of them are already far greater than I will ever be. All they needed was a bit of a push with the technical side of things and then their creativity has soared. It is as rewarding of an experience as making art itself.

5) Add something new to your repertoire – If you’re a music producer, try out a new synth. If you’re a visual artist, check out some new adobe plug-ins. If you’re a writer and stuck on a desktop, splurge on that new ultra-portable laptop so you can work anywhere. These are all just fun ways of mixing things up and perhaps stirring up new creative juices. Sometimes you’ve been working with the same tools so long you may have tapped them completely…at least for new ideas. I’m not saying give up your favorite tools, but sometimes adding something small, but new will spark your creativity in a whole new direction altogether.

6) Share your work with someone new – Let someone new experience your work. Just one person – don’t create a new marketing campaign for yourself, actually seek out one of your friends or acquaintances who you have never personally shared your art with and ask them if they would like to see or hear or even taste (if you’re a culinary artist) something new you have created (or perhaps something old). Get their feedback. You may find that they the most unlikely person is moved by your work and turns into a big supporter for you – perhaps even inspiring you to something new. Take an interest in their art or interest as well.

7) If you’re a musician read, if you’re a writer listen to music – Experience an art form completely outside of your specific craft. When I’m not making music, I personally find sociological studies, music literature, (reading about your craft is acceptable) and philosophy infinitely compelling – but it doesn’t matter really – just read something that moves you. The style you read may subconsciously influence your creativity in music. Alternatively, if you’re a writer or a painter, listen to music. Try something without vocals as to not direct your thoughts in any specific direction, but direct your emotions which in turn will provoke your own, original, unique thoughts.

8) Break your routine – This is an easy one. Take a weekend off from making music – but don’t do what you normally would do in your free time. Try going to the local planetarium for a laser-light show, or visit the botanical gardens near you. If you can, get away for a weekend from your house and visit a friend you haven’t seen – somewhere far enough that it’s at least a 2 hour drive or plane-flight. The drive in itself may prove inspirational (I find long car-trips to be a fantastic time for introspection). Whatever your journey, you should come back with a fresh perspective.

9) Go to a show, art gallery, etc. – Seeing art come alive in action at a concert or taking the time to visit someone’s gallery is not only a fun and wonderful way to only inspire your own creativity, but it also inspire theirs. Artists of all types should support each other, and it is reciprocal for us all to work to encourage each other. These are also the best places to find like-minded individuals and artists and really connect with them. Generally, you’ll come back from any social gathering of artists and have more ideas to work with in-studio than you know what to do with – e which is never a problem.

10) Find a new form of art – I’m well aware of the importance of keeping your focus on your specific craft, but the benefits of having another form of art to nurture as well may surprise you. I find writing words and music to be mutually enjoyable and have engaged in both practices for years. I even find the two inspire each other. I do find that many of my peers in audio production are fantastic visual artists as well. I could never draw, but I find that those friends of mine seem to get a wonderful synergy out of their visual works. Many creative souls easily find a niche within more than one form of expression without spreading themselves too thin.

Guess What Start-Ups…. Nothing is original, depends how you sell it….

Inspiration is hard to come by. An artistic or creative influence is often heralded as a starting point for an idea, but however you acquire your direction, it’s hard to argue that you’re creating something that’s never been done before.

In an age of copyright laws and patents, where companies defend the originality of concepts so vehemently, it’s easy to come to the conclusion that innovation is a high-value exercise that’s driven by unique creative genius. But the famous french fashion designer put it best:

“Only those with no memory insist on their originality.”
― Coco Chanel

Even the seemingly most disruptive ideas are a combination, reimagining or remix of another idea or ideas. We place a lot of value on the originality and uniqueness of an idea and because of this I’ve heard people try and turn themselves away from great ideas. “Someone else had already done this”, “Its just a different way of doing this”, or “It’s too similar to X”. Whatever the reason, don’t let yourself be turned away from an idea just because it lacks originality. Your idea only has to be different enough not to ruffle any feathers and undoubtedly as most ideas that do end up pivoting and changing, the unifying concepts can be what end up holding a new brand together.

That’s not to say that striving for originality isn’t a noble goal, but once you recognize that nothing is truly original you can start to be more open to bringing in the best aspects of concepts that are already out there.

I think this way of thinking is something that’s been more commonplace since the advent of the sharing economy. People and organisations are begining to understand that there’s more value added between people than between only businesses and organisations. Our need to maximise value from all the spaces in between has lead to products and services that are shaped not just by the businesses that create them, but also by the people who use them.

In this way, by borrowing even more ideas and rolling them into something else, the end result is a product or service that by its very nature is much more unique than the sum of all its parts. The originality, or in business-speak, the ‘unique selling point’ is amplified and enhanced by the understanding that not much of anything created is actually an owned concept.

It can be a pretty liberating perspective and allows a concept or established idea to grow in ways that might not have previously been considered.

“Originality is nothing but judicious imitation. The most original writers borrowed one from another.” — Voltaire

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